That's a fair point mate.
I do find the level of secrecy the pinball industry operates at extremely odd though.
My friend is a pro golfer and the big golf companies are far more open about what they're developing and it's the same with the big camera manufacturers too.
My son is heavily into cycling and some of the companies are globally massive. Granted, they won't reveal the full technical details of what they're making but they're absolutely happy to give a general overview. It undoubtedly creates a buzz ahead of the release and I believe it's general marketing practice.
As for Pinball manufactures social media strategy . . . it's shocking. Amongst the worst I've ever seen. Granted, I've only really looked at Stern and JJP but their engagement is awful.
I've just had a look at JJP's Twitter and they have 7800 followers
![Astonished face :astonished: 😲](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f632.png)
and their last post was 10 days ago. Stern have 15000 followers which is very, very poor all things considered.
I'm sure they're happy enough with sales but if they dropped the whole MI5 secrecy routine and truly embraced social media marketing they'd sell more.