Yeah, basically. Booth babes in french maids costume only sell your game if your entire audience is male and horny.
My main thought, looking at those women, is “boy, they look bored” and “I wonder if these were students hoping to make a quick buck.” Having worked at a PR agency where me, and other staffers, got wheeled out to look nice in the hope of scoring business with some [insert derogatory description of your choice] of a male tech client who fancied his chances, my main reaction is “yuck.” Because, yes, this is how attractive women feel doing these jobs - utter contempt for the men. It’s especially cringe when they try flirting (badly) and you have to pretend to be sweet, girly, kind and accommodating to them
Also, it tells me nothing about the pin.
From a marketing point of view, it looks like
@Homepin explicitly wants to appeal to straight male players. There’s no reason to focus exclusively on this demographic, especially as a boutique company, when he could simply sell the pin based on - well - the Blues Brothers theme and the gameplay.
It’s worth mentioning no one has complained about the JJP ads that feature beautiful women playing pinball. This is because there are, in fact, attractive young women who play pinball. It’s the same reason most women like Lara Croft as a video game character. She’s an attractive, capable woman wearing practical clothing who explores tombs.